Google Drops Change Location Search Filter

Google quietly removed the "Change location" tool from desktop search, making it harder for SEOs to preview results from another city or country without third-party tools.

What it means for local SEO

• Use the &uule= URL parameter or a rank-tracking tool to simulate locations
• Lean harder on Google Search Console's country/region data
• Invest in proper local landing pages, NAP consistency, and Google Business Profile signals